Revolutionize Your Event Management with Dynamic Seating and NFT Ticketing
Are you tired of the tedious and time-consuming process of managing traditional seating arrangements for your events? Have you ever wished for a more efficient way to assign seating arrangements that leaves fewer seats empty and ensures your events fill to capacity? If so, then a dynamic seating system combined with NFT ticketing could very well be the solution you've been seeking.
What is a Dynamic Seating System?
As the name would suggest, this feature automatically assigns ticket buyers a seat based on a section of the venue instead of a specific seat. Ticket buyers choose the section they would like to sit in and the dynamic seating handles the rest. By allowing the system to assign optimal placement within a section, it fills capacity in an efficient way that accommodates groups and single ticket buyers with ease & allows for total flexibility of seating changes right up to the day of the event. Integrating NFT ticketing adds a layer of security and authenticity, ensuring that each ticket is unique and verifiable.
Why you should choose Dynamic Seating over a Seat Picker
The most common form of seating system available is a traditional seat picker which allows either the event organizer or the ticket purchaser to select and confirm their seats. The problem with this, however, is quite evident: creating a seat picker is a huge drain of time and resources. Seats are selected by attendees inefficiently, and crucially, the ability for groups to sit together is limited when random spots get filled by solo attendees selecting their seats.
What often occurs with a traditional seat picker is that customers battle with each other for the best seats in the house, impacting your platform’s stability. A dynamic seating system eradicates these problems by prioritizing filling your event to full capacity whilst adapting to any needed attendee accommodations. The system can adapt to any changes, whether it’s large groups buying tickets or attendees needing priority seats based on medical conditions. Adding NFT ticketing ensures that each seat assignment is secure and immutable, reducing the risk of fraud.
The system will still give first ticket buyers the best seats whilst providing the stability to fill seating sections optimally. Crucially, you’ll also have total flexibility to re-assign seats up to the day of the event without needing to rebook tickets. If an attendee with a medical condition reaches out needing an aisle seat, simply changing their seat will dynamically update other attendees’ seating to accommodate without any headaches. NFTs ensure that these changes are transparent and traceable, enhancing trust among attendees.
How Dynamic Seating Works?
Using dynamic seating, when a ticket buyer purchases a ticket they are able to choose a ticket located in a section of the venue, either through a menu of options or by using the section map that can be tailored to events.
When a ticket buyer purchases a ticket within a section of the venue, the dynamic seating gets to work, taking into consideration a number of important factors:
- The number of tickets purchased - how large is the group?
- The ticket types purchased - are all the tickets the same type or different?
- Which section of the venue did the attendee choose?
- The time and order of their purchase
The ticket buying experience is streamlined and optimized to work both on desktop and mobile. Handling customer support around seating is extremely easy as any changes you make will dynamically adapt seating for others in the background, saving you the hassle. NFT ticketing provides additional benefits, such as enabling ticket resale on secondary markets with guaranteed authenticity.
Putting Dynamic Seating Benefits into Practice
Dynamic seating is perfect for events at any scale & a stellar example of the system in practice can be found with GET Protocol's partner Djebber, the ticketing arm of cabaret group De Keet who manage headline comedians in the Netherlands. Routinely filling venues & providing evenings full of laughter, Djebber offers ticket sales for comedians such as Jochem Myjer, Ronald Goedemont, Henry Van Loon and a plethora of other talented acts.
Using the White-Label's dynamic seating, Djebber's ticketing has made full use of the dynamic seating system to bring fans together in an efficient & hassle-free way. Laurens van Westing, who works with Djebber to set up ticket sales, shares his thoughts on the Dynamic Seating:
"What really makes the Dynamic Seating potent is the flexibility it provides. It has benefits for all involved parties: the organizer can make sure every group is seated together even when not all tickets are bought in one purchase, it gives the venue the flexibility to make last-minute changes to the floor layout, and the ticket buyer still has a saying in where they are seated. About 36 hours before the event I simply click on the 'Autoseat' button and within seconds the venue is filled to perfection. It efficiently looks at where to place all ticket buyers and assigns them there in the best fitting way. It automatically fills 'gaps' of two and three seats with groups of the same size so that no space is unused."
Financial Benefits of Integrating a Dynamic Seating System with a Simple Example
Integrating a dynamic seating system into your event management strategy can offer substantial financial benefits. This system not only enhances customer satisfaction but also optimizes revenue by ensuring that seating capacities are maximized efficiently. Let's explore how this system can lead to increased profitability with a simple example.
Example of Cost Savings and Revenue Enhancement
Suppose you manage a theater with 1,000 seats and host events that typically sell at 70% capacity using a traditional seat picker system. With dynamic seating, you could increase this capacity utilization due to its more flexible seating arrangement capabilities.
Traditional Seating System:
- Capacity: 1,000 seats
- Average fill rate: 70%
- Average ticket price: $50
- Revenue per event = 1,000 seats x 70% x $50 = $35,000
Dynamic Seating System:
- Improved fill rate due to flexible, optimal assignments: estimated at 85%
- Revenue per event = 1,000 seats x 85% x $50 = $42,500
Increased Revenue:
- Additional revenue per event with dynamic seating = $42,500 - $35,000 = $7,500
Additional Financial Considerations
- Reduced Labor Costs: Dynamic seating reduces the time and labor required to manually manage seating arrangements, potentially lowering operational costs.
- Higher Customer Retention: Enhanced attendee experience leads to higher customer satisfaction and repeat business, indirectly boosting revenue.
- Premium Pricing Opportunities: With improved seat assignment, premium seats can be better managed and sold at higher prices, particularly for popular events where demand is high.
- Data Collection and Analysis: The integration of NFT ticketing with dynamic seating allows for precise data collection on buyer preferences and behavior. This data can be used to optimize pricing strategies and seating configurations, further maximizing revenue.
This simplified example shows how improving seat fill rate by just 15% can significantly increase revenue. Over multiple events, this additional revenue becomes even more impactful, illustrating the financial viability of adopting a dynamic seating system.
The Potential of NFT Ticketing
In addition to enhancing seating arrangements, NFT ticketing offers several transformative benefits for event management:
- Scalping Prevention: NFTs help eliminate ticket scalping through secure, traceable transactions that cannot be duplicated.
- Data Control: Event organizers gain control over both primary and secondary ticket sales, capturing comprehensive data for better decision-making.
- Customer Data Verification: Secure, blockchain-based tickets provide verifiable data that can be integrated directly into CRM systems.
- Real-Time Analytics: Organizers can access instant data on ticket sales and entry scans, allowing for agile responses to attendance trends.
- Efficiency in Operations: NFT ticket grouping system reduces scanning times by three times, streamlining event entry.
- Future-Proofing Engagement: NFTs and Web3 technologies introduce new ways to engage fans, offering more than just entry but a memorable, interactive experience.
By integrating NFT ticketing with a dynamic seating system, we provide a comprehensive solution that not only improves event management but also enhances security and enriches attendee satisfaction.
